Description
Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script–now featuring a new and improved binding.
Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script.
Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House’s head letterer and type design director.
Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you’ve learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you’re a budding artist or an experienced designer.
This handy how-to guide is chock-full of everything you need to know to produce professional hand-lettering—whether you’re an experienced artist interested in broadening your skills, or just a curious novice in need of an eye-catching yard sale sign. Jam-packed with detailed drawing techniques, convenient reference models, invaluable skill-building exercises, and real world case studies, House’s Chief Lettering Officer, Ken Barber, reveals the secrets for creating virtually any letter style in nearly every design scenario imaginable. Most important, you’ll learn simple and easy-to-use step-by-step methods for making alluring and effective lettering, all the way from concept to final execution.
• Written by Ken Barber
• Foreword by Jimmy Kimmel
• Preface by Andy Cruz
• 208 pages
• Lavishly illustrated
• Full-color printing with metallic and spot inks
• Ridiculous cover embossing
• 8.5″ × 11″ (216 × 280 mm)
• Endorsed by Barry Katz
